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BENEFITS OF ONLINE MEDIA SUPPORT
 
Online advertising is interactive
An online spot can include a synchronized banner ad with a direct link to the advertiser's website. This means that someone who is ready to buy an advertiser's product can be directed to their website and create a purchase immediately.

Online advertising is multi-dimensional
Terrestrial radio relies on a single dimension to move listeners (sound). Online advertising use sound, video, and direct calls to action to move listeners to an advertiser.

Online radio reaches at work listeners
Since most online listeners are in front of their computer while they are listening, they can instantly see what songs are playing and decide right then to purchase it. They can immediately click on a synchronized banner ad to take advantage of a special offer from an advertiser or to go to the advertiser's website to view inventory.


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